These Come From Trees Education Challenge gives K-12 schools free stickers that say "Remember...These Come From Trees. This sticker will save up to 100 lbs. of paper every year. Help spread the word. Get yours at TheseComeFromTrees.com"
It is a guerrilla public service announcement - an experiment in environmentalism, viral marketing, and user interface design with the goal of reducing consumer waste paper!
This idea began when an enterprising student from Aragon High School in the Bay Area sent an email to us asking if we could provide him with complimentary stickers, as his school might not have the budget to buy stickers (and he, as a student, might not be able to navigate the ins and outs of purchasing via the school).
We thought it was a great idea, and not only did we set him up, but we opened up the offer more broadly to any K-12 organization interested. We call it the These Come From Trees Education Challenge.
All we ask is that the interested participant:
Since then, we've had hundreds of schools reach out to us to take advantage of this Challenge. With great success, with reports of up 30 percent reduction in paper towel usage!
Lesson Plans for These Come From Trees:
Teachers who have taken advantage of the Education Challenge, have also thought of some creative ways to make the experience more educational. Ideas involve lesson plans focusing on math, conservation and business. For a more detailed writeup of lesson plans, visit http://www.scribd.com/doc/13372649/these-come-from-trees-lesson-plans.