This site is dedicated to the thought that something as simple as fun is the easiest way to change people's behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better.
The Fun Theory Award
The fun theory award recognizes those thoughts, ideas and inventions that help prove the fun theory. That fun is the easiest way to change people's behavior for the better. The Bottle Bank, The Piano Staircase, and The World's Deepest Bin are three examples.
To view award entries and finalists and for more information visit http://www.thefuntheory.com/
An initiative of Volkswagen