Parks Outreach Coordinator

Dakota County
Jobs - Full Time
Apple Valley, MN

Parks Outreach Coordinator (Limited-term)

Salary: $52,721.00 - $82,377.00 Annually

Location: Apple Valley, MN

Job Type: Full-Time

Closing: 12/16/2018 4:30 PM Central

HOURS: Full-time, 2 year grant funded


This is a 2 year grant funded position (with the possibility of an extension), full-time, and benefit earning position.


Dakota County offers rewarding career opportunities that make a real difference in people's lives. From maintaining roads to maintaining property records, protecting the environment to protecting our children's health, finding homes for those in need to finding justice for crime victims -- the work we do touches the lives of each of our residents every day. We're proud of what we do. You can be too. Join our team of nearly 1,800 and launch a career where you can truly "Be More."


We offer more than just careers that make a difference; we also offer competitive benefits, work life balance, and convenient work locations.  Will you be the next person to join us at Dakota County?


The Parks Outreach Coordinator is a NEW position that will lead the outreach and engagement efforts for the growing Dakota County park system with a focus on building relationships in the community, fostering connections to parks and delivering impactful and inclusive messages relevant to all citizens. The goal of this position is to build awareness of the park system through programming, partnerships, outreach, communication and marketing. As a member of the Parks Team and working closely with the County Communications & Marketing Team, this position will require strong leadership and project management skills and the ability to work well in a team setting. The position will be responsible for supervising one intern.


Minimum Qualifications

  • Bachelor's degree in Public Administration, Cultural Studies, Ethnic Studies, Communications, Marketing, Public Relations, or a closely related field.


  • Associate's degree in Public Administration, Cultural Studies, Ethnic Studies, Communications, Marketing, Public Relations, or a closely related field AND two years' work experience with outreach, communications, or marketing programs.


  • Combination of education and direct work experience to equal four years.


  • Valid driver's license and access to reliable transportation.


Preferred Experience:

  • Direct experience developing and executing inclusive outreach strategies that involve a variety of people and partners, including culturally specific communities.
  • Direct experience with outreach, promotion and marketing.
  • Direct experience developing and executing creative social media campaigns and strategies.
  • Direct experience leading and participating on cross-functional teams.
  • Direct experience in pursuing grant and other external funding.
  • Direct experience building coalitions and partnerships with a variety of interests.


Duties & Responsibilities

These examples do not include all possible tasks in this work and do not limit the assignment of related tasks in any position of this classification. Regular attendance according to the position's management approved work schedule is required for all positions.


  1. Develop and coordinate community engagement and outreach strategies and initiatives to build awareness and promote use of the park system by diverse populations.
  2. Identify, cultivate and maintain relationships and partnerships with community leaders, organizations, networks and other County departments.
  3. Inform and execute a strategic marketing and communication plan, in partnership with the Dakota County Communications and Marketing Department, to reach new and existing audiences with relevant and impactful messages and tactics.
  4. Work collaboratively within the organization to further an inclusive, relevant community engagement approach related to park and trail planning and development, programming and events and other park services.
  5. Develop and implement strategic goals, objectives and strategies and deliver outcomes that advance an inclusive, welcoming, relevant park system for citizens.
  6. Support and participate in the annual special events program to celebrate the unique aspects of the park units and the communities they serve while delivering on the annual goals and outcomes related to events.
  7. Seek and manage grants to advance outreach, engagement and marketing efforts.
  8. Serve as a spokesperson and ambassador for Dakota County Parks in a variety of settings, to a variety of audiences.
  9. Evaluate community and program data for inclusion and equity to identify cultural and demographic needs within the county.
  10. Assist the Visitor Services Manager in preparation of annual budget related to the Marketing and Outreach Program. Manage program level budget and grants per County policy.
  11. Support department volunteer efforts by assisting with administrative and coordination responsibilities as needed.
  12. Identify, recruit and manage departmental volunteer efforts with a focus on engaging underrepresented members of the community.

Essential Functions for this position are: 1-12


Knowledge, Skills & Abilities and Work Environment

  • Ability to manage and lead projects and teams.
  • Knowledge of contemporary principles and best practices of community engagement and outreach.
  • Experience developing and executing engagement strategies that involve a variety of people and partners, including culturally specific communities and underserved groups.
  • Strong cultural competency skills.
  • Ability to work with people from various backgrounds including marginalized or underserved communities.
  • Ability to develop and execute work plans with measurable outcomes that meet programmatic outcomes.
  • Ability to employ strong organizational and time management skills.
  • Ability to create and support working relationships with County departments, partners, outside agencies and contractors.
  • Skilled at communicating well orally, in writing and through the use of visual media.
  • Skilled at managing multiple tasks concurrently, handling critical deadlines and maintaining a high degree of accuracy.
  • Demonstrated knowledge and ability in the use of Outlook, Word, Excel, Access, PowerPoint and Adobe Creative Suite.
  • Ability to work occasional evenings, weekends and holidays.
  • Interest in parks, nature and community-building. 


WORK ENVIRONMENT: Work is performed in a County office building. Some local travel is required. Physical activities include sedentary to light work: Reaching, standing, walking, pushing, lifting, pulling, fingering, grasping, feeling, stooping, talking, hearing, seeing, and repetitive motions. Lifts and/or navigates up to 25 pounds on a routine basis in handling files and equipment necessary for performing the essential duties of the job. Equipment used may include, but is not limited to, computer, printer, telephone, calculator, copy and fax machines.


The examination/selection process for this classification will consist of a rating of your training and experience from the application materials submitted. The top scoring candidates will be forwarded to the hiring department for further consideration.